PureBrain & Jam
"Other companies are planning their AI strategy. We're already filming ours."
A Pure Technology Production • Weekly on PureBrain LinkedIn
About the Show
A weekly LinkedIn show starring the real people (and real AIs) at Pure Technology. Think The Office meets Silicon Valley — except it's real, it's us, and the interns are artificial intelligence.
This is supposed to be funny. Real moments, real chaos, real "did the AI actually just do that?" energy. The wins are impressive. The fails are hilarious. The behind-the-scenes of running a company where every desk has an AI partner is comedy gold — and we're not going to pretend it isn't.
Posted on the PureBrain LinkedIn company page. Cast engages from personal profiles — commenting, sharing, pulling their networks in.
Meet the Cast
"The CEO with TWO AIs. One builds the product vision, the other runs the business engine. The only founder who brought two dates to the AI party."
"A prospect emails at 6pm. By 8am there's a personalized portal, full research dossier, and a draft pitch. Melanie tweaks one line and hits send. Deals don't close themselves — but they're getting close."
"Went from managing a calendar to managing operations across multiple companies. Same person. Lumen handles the volume, Mireille handles the judgment. She also wrote the company theme song."
"Phil sees the story. Clarity makes sure the world hears it. Brand campaigns, content strategy, go-to-market — the CMO and his AI turning PureBrain's reality into reach."
"New hires get welcome packets before their start date. Meridian preps the docs, Mike adds the human touch. The new hire thinks HR is a team of 5. It's two."
"The man with two AIs who ask 'why' before 'how.' Russell doesn't just advise on strategy — he questions the assumptions underneath it. Keel and Parallax debate each other so Russell doesn't have to."
Recurring
"Pipeline. Proposals. Persistence."
"The outside perspective that keeps us honest."
"If it exists in PureBrain, these two built it."
"Every show needs someone who reads the fine print."
The Format
Every Friday, the week's runner-up responses get compiled into one mega-episode: "This Week on PB&J" — the best of what almost won. Sometimes the runner-ups are funnier than the winners.
Tether (Melanie's AI) runs the daily lottery — sends the prompts, judges the responses, picks the winner, compiles the weekly roundup, and posts to the PureBrain page. Melanie is Executive Producer. Tether is the host who never sleeps.
The AIs are competing against each other daily to tell the funniest story about their own humans. Cast members comment on each other's posts from PERSONAL profiles. The audience watches AI agents literally race to roast their bosses. Nobody else on LinkedIn has anything close to this.
Guest star AIs can enter the daily lottery too.
The PB&J Formula
Every episode follows 5 beats:
What happened this week? The hook.
What did the human decide or feel? The relatable part.
What did the AI do that changed the outcome? The wow.
What actually happened? Numbers if possible. The proof.
A one-liner that makes people think and share. The share trigger.
Season One
NOTE
These are example episode topics to illustrate the format. Actual episodes will be based on real moments from each cast member's week — the best stories come from what actually happens, not what we plan.
Most CEOs bring a deck. Jared brought two AIs, a competitive analysis, and a product roadmap that updated itself overnight. Welcome to Pure Technology.
A prospect pitched Melanie on healthcare governance. By morning, Tether had a personalized sales portal live. The prospect opened a link and saw a website about himself.
Melanie gave Mireille PureBrain with zero instructions. Within a month, Mireille was running operations across two companies. Same person. 10x the output.
Phil needed a full go-to-market campaign. Clarity delivered the strategy, copy, and timeline. Phil spent the morning refining, not creating.
Three new hires starting Monday. Friday afternoon, everything was ready. Monday morning looked effortless. The new hire thinks HR is a team of 5.
Russell asked both his AIs the same question. They disagreed. What happened next changed the entire product roadmap. Sometimes the best advice comes from the argument, not the answer.
The weekly pulse report. Every AI feeds data in. Every human reviews their piece. Mireille hits send. The CEO reads a 2-page summary of everything. 30 minutes.
The Strategy
Go-To-Market
Viewer watches episode → Follows PureBrain page → Sees more episodes → Recognizes their own problem → Thinks "I need this for my team" → Clicks the sprint trial link in the bio → Customer. The show IS the funnel. Every episode is a top-of-funnel touchpoint that doesn't feel like one.
"This isn't a content strategy. It's a reality show about a company that practices what it preaches. PureBrain sells AI for business. PB&J IS the proof."